WHEN TRP RATINGS MATTER ...

The Role that has been played by the Media in the present political system is immense , especially in a ‘Developing’ and a ‘Democratic’ country like India. It has rightly earned it’s position as the fourth pillar in any democracy of the world , more significantly in India . I believe there is an association between the ‘ developing media ‘ and the ‘social changes’ that are taking place . Though I’m still not sure about the degree of its association . But yes , Media , especially the Electronic Media’
has brought a change .
It has been tremendous in highlighting the cases of such as Jessica Lal ,Manjunath and so on .

But just as I say that , with so many News Channels having come up , I believe they are much into business of popularity nowadays . The order of the day has become ‘Sensationalism’ . With TRP ratings playing a major role , it’s become more a commercial business now .

It gets really disgusting when I see ‘ Abhishekh-Aishwarya ‘ marriage being so madly hyped , when I see “ Brad Pitt gets a new hair style “ as a headline , when I see 30min programmes about the triangle love story of Dhoni,Deepika and Yuvraj and when I see ‘ Rakhi Sawanth with her weeping skills and all her cheap tricks for public popularity and sympathy , fooling the electronic media around .
It attracts more viewership , TRP ratings increase , more ads , more money . No place for ethics anymore.
Sorry to say , this has become a trend with few of the channels . I learned from another blog that such Journalism is called ' Yellow Journalism ' .

But the point I’m trying to make is that , it’s important to strike a balance between all this . The right balance between taking up issues of National Interest , Voicing the poor , Entertainment and Creating Awareness .

It would be then that the ‘Indian Media’ can make a world of difference in the upliftment of this country .


“ HISTORY ON THE RUN IS JOURNALISM "